Coinepay | How to Pay for TIME with a Virtual Card (Step-by-Step Guide)

TIME offers print and digital subscriptions through its own order pages, and you pay with a payment card at checkout. If you manage your spending with a Coinepay virtual card, this guide walks you through what to prepare, how to complete the sign-up and checkout, and what to do if your card is declined. Note that since June 1, 2023, TIME removed the paywall on Time.com, so general article access is free worldwide — a paid subscription is for the print and/or digital magazine editions, not for reading the website.

What you need before you start

A few things make checkout smoother and reduce the chance of a decline:

A verified Coinepay account. Register and complete identity verification (KYC) first. You can create your account and manage everything from the 24/7 dashboard or the Coinepay app on iOS and Google Play.
An active virtual card. Coinepay issues the card number, expiry date and CVV instantly once your account is ready.
Enough balance on the card to cover the plan price plus any applicable taxes shown at checkout.
Your real billing details. Use the name and billing address that match your Coinepay account. TIME uses the applicable offer and your region to determine delivery and billing, so accurate details matter.

TIME's own terms contemplate payment cards and other methods offered at checkout, but a complete, current list of accepted networks is not published. Some merchants restrict certain card types. If you are unsure, contact Coinepay support to confirm your card meets a requirement before you buy.

Step 1: Create a free TIME account (optional but useful)

A free Time.com digital account is separate from buying a magazine subscription. You can register with the information TIME requests so that your orders and account management are tied to one login. If you only want the magazine, you can usually go straight to the subscription page, but having an account makes it easier to manage billing later.

Step 2: Choose your subscription on time.com/subscribe

Open time.com/subscribe (or the "Subscribe" link from the TIME site) in your browser. TIME's subscription landing pages present options such as:

Order for Yourself — a standard personal subscription.
Give the Gift of TIME — a gift subscription sent to another recipient.
Student or Educator Offer — a discounted offer for eligible readers.

TIME sells both digital-only and print-plus-digital subscriptions. The exact tier names, terms and prices depend on the offer you select and your region, and TIME states that the applicable offer — not its general terms — specifies the price. Because offer pages change, always confirm the plan and price on the official TIME checkout before you pay rather than relying on any figure quoted elsewhere.

A note on prices

Prices vary by region and by the specific promotion. At the time of writing (October 2026), an independent UK reseller displayed £64.99 for one year of print and digital, but that is that seller's price with UK billing and delivery required, not a confirmed TIME-direct rate. Treat any promotional trial figures you find on older pages with caution and check the current price on TIME's official order page.

Step 3: Enter delivery and billing details

Select the edition and term, then provide the delivery address (for print) and billing information. Some offers carry region limits — for example, one 2026 TIME confirmation page stated its offer was valid in the U.S. and Canada except Quebec. That restriction applies to that specific offer, not every offer, so read the terms shown on the page you are buying from. Enter the billing address exactly as it appears on your Coinepay account to avoid a mismatch.

Step 4: Pay with your Coinepay virtual card

At the payment step, choose to pay by card and enter your Coinepay virtual card details:

Type the card number from your Coinepay dashboard or app.
Enter the expiry date and CVV.
Fill in the cardholder name and billing address to match your Coinepay profile.
Complete any 3-D Secure verification step if prompted.
Review the plan, term and total, then confirm the order.

After the payment is accepted you should see an order confirmation, and digital access or print fulfilment begins according to the offer terms. Keep the confirmation for your records.

Troubleshooting: card declined or order won't complete

TIME explicitly lists insufficient funds or available credit as a reason a payment may be rejected, and it notes that it may retry a rejected payment. If your order will not go through, work through these common causes:

Insufficient balance

Check that your Coinepay card holds enough to cover the full price plus any tax shown at checkout. Top up in the app and try again. Remember an automatic renewal later will need a funded card too.

Billing address mismatch

If the billing address or name you typed does not match your card record, the payment can fail an address check. Re-enter the details exactly as they appear in your Coinepay account.

3-D Secure / verification not completed

If a security confirmation appears and is missed or times out, the charge is declined. Make sure notifications are enabled in the Coinepay app so you can approve the step, then retry.

Merchant or region checks

Some offers are limited to certain countries or exclude a region (as with the Quebec example above), and some merchants restrict particular card types. If repeated attempts fail without an obvious cause, confirm the offer is available in your region and that your billing country is accepted. You can also contact Coinepay support to check your card status and recent authorisation attempts.

Still stuck?

One older, unverified customer report describes an order that would not complete after two cards were tried, with no stated cause. If you hit a persistent checkout error, reach out to TIME's customer service for your region — TIME runs separate support for U.S./Canada, Asia/Pacific, and Europe/EMEA/Latin America — and to Coinepay support in parallel so you can isolate whether the issue is with the order page or the card.

Managing billing, renewal and cancellation

To update card details for a U.S./Canada print subscription, use the Manage Account link on TIME's support page; subscribers elsewhere are directed to the Asia/Pacific or Europe/EMEA/Latin America customer-service portals. Under TIME's U.S. terms you can cancel by calling 1-800-843-8463, by emailing [email protected] with "CANCEL" in the subject plus your account details, or through the linked subscriber portal, where you can also stop auto-renewal. Refund eligibility depends on the offer you accepted; where a print refund applies, TIME refunds issues not yet served or processed for fulfilment.

A tip for recurring charges

If you keep a subscription active, make sure the Coinepay card you used stays funded before each renewal date so the automatic charge succeeds. You can review your card and balance any time from the Coinepay dashboard or the mobile app.

Get your Coinepay virtual card: Sign up · App Store · Google Play · Customer support

FAQ

Does TIME accept Coinepay virtual cards?

TIME accepts payment cards and other methods shown at its checkout, but it does not publish a complete list of accepted networks, and some merchants restrict certain card types. Enter your Coinepay card with matching billing details, and contact Coinepay support if you want to confirm your card meets a specific requirement before buying.

Do I still need to subscribe to read TIME articles?

No. TIME removed the Time.com paywall worldwide on June 1, 2023, so general articles are free. A paid subscription is for the print and/or digital magazine editions, not for website access.

Why was my card declined at TIME checkout?

TIME lists insufficient funds or available credit as a reason payments are rejected. Other common causes are a billing address mismatch, a missed 3-D Secure step, or an offer that is region-restricted. Top up your Coinepay card, check your billing details match, complete any verification prompt, and retry.

How much does a TIME subscription cost?

Prices vary by region and by the specific offer, and TIME says the applicable offer sets the price. Always check the current figure on TIME's official order page rather than relying on amounts quoted elsewhere.

How do I cancel or stop auto-renewal?

Under TIME's U.S. terms you can cancel by calling 1-800-843-8463, emailing [email protected] with 'CANCEL' in the subject and your account details, or using the linked subscriber portal, which also lets you stop auto-renewal.

How to Pay for TIME with a Virtual Card (Step-by-Step Guide)